Elystria

The concept and technical build of Elystria, an ecosystem merging digital art and web development. I handled the whole production: from the video side (sound editing and animation of AI-generated assets) through to physically producing 3D prototypes. The project includes two responsive web interfaces, one presenting the game and one simulating a shop for the franchise's action figures.

Elystria — “The Primordial Flame” — is a fantasy game built on original lore inspired by the Greek gods: five deities tied to the natural elements, each with a realm of their own and a corruption to break. The player takes the part of Theron, in first person, across an open world that shifts character along with the god who rules it.

The two interfaces have opposite jobs, and it shows. The game site narrates: story, characters, realms, mechanics, timeline, with the teaser up top. The landing page converts — it collects sign-ups with a tiered reward (the Zython action figure for the first fifty, the first three levels free for everyone else) and funnels through to the shop of resin figures, complete with cart, category filters and order confirmation. Both bilingual, with a privacy notice and a clear warning that the shop is a demonstration. The work grew inside GrowUp Digital, the group formed with Martina and Jolanda: three people, three elements, one world to keep coherent from the trailer through to the printed action figure.

The group's name is no accident: GrowUp Digital is the fictional company invented to present Elystria, and it takes up the Grow Up brand I had created two years earlier. A mark born as an identity exercise became the studio the next project shipped under.