An end-to-end creation project for Grow Up, a clothing brand aimed at a young audience. The work covered the logo study, the coordinated print collateral and mockups, the physical making and customisation of the garments, through to a social strategy validated by market research on the target audience.
Two years on the brand had a second life: Grow Up became GrowUp Digital, the fictional company under which the Elystria project was presented.
- Year
- 2023—2024
- Context
- Clothing brand — end-to-end project
- Role
- Logo, print collateral, mockups, garment making, social strategy
- Tools
- Adobe Creative Suite · Flyeralarm printing · market research
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