Ilaria Cresci
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Union of Valsaviore Municipalities

A logo and ceremonial banner drawn from the towns' historic coats of arms.

The logo and ceremonial banner for the Union of Valsaviore Municipalities. The concept grew out of studying each town's coat of arms and re-illustrating their historic symbols in a coordinated way, fused into a single, modern graphic composition.

Five towns, five heraldic shields drawn in different eras and styles: Berzo Demo, Cedegolo, Cevo, Saviore dell'Adamello and Sellero. Rather than placing them side by side, I took from each the symbol that identifies it and redrew them all in the same hand, inside a single landscape: the snow-capped Adamello peak, the meadows with the cow, the flowering branch, the water falling in a cascade, and the stone bridge closing the scene at the bottom.

The result isn't a collage of shields but one territory, recognisable to anyone who lives there: the mural crown keeps the mark's institutional character, while the flat illustration and broad colour areas keep it legible small and printable on a banner.

Year
anno
Context
Union of Valsaviore Municipalities
Role
Logo and ceremonial banner
Tools
Adobe Creative Suite · vector illustration

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